Vaseline
THE CHALLENGE
Vaseline challenged us to give their digital branding a refresh. Starting with their range of body lotions, we needed to get d-commerce shoppers to feel an emotional connection and recognise Vaseline Body Lotions as a product that delivers best-in-class technology and moisturization superiority, without relying on their logo.
We did this by re-imagining Vaseline’s d-comm look and feel through a distinctive design positioning that reflects the beauty space and the brands DNA
THE SOLUTION
We created the beautiful and sensorial world of Vaseline, with luscious textures, soft shadows and some sneaky use of their most prominent piece of branding – their ‘V’. We brought Vaseline back into the beauty space with a modern, premium spin.
Results
111 Assets created for use in E-commerce (Amazon) and social media that really stood out.
The response from client has been amazing and assets have been requested to use in various other platforms as well as throughout digital and now PR as well. The client also awarded us more work in the digital space to update various additional product lines.
