Skip Intelligent
THE BRIEF?
Our challenge was to create strong and bold imagery that represents the power of colour in our society. Skip laundry detergent keeps your garments #NewForLonger, never letting their vibrancy or authenticity fade.
We used Facebook, Instagram and YouTube to take our campaign to the next level.
The dynamic, succinct messaging created thumb-stopping content.
People couldn't get enough so we coloured their world with a city-wide takeover. We asked our followers, 200 micro-influencers and their followers to pose in front of our colour wall and upload their #PowerOfColour story to Instagram.
