Gumtree
Gumtree wanted to create a campaign that got users excited about buying and selling pre-loved clothing through their platform, so we enlisted fashion designer Amanda Laird Cherry to create a fashion line from items found only on Gumtree. These pre-loved items were given a new lease on life and walked down the SA Fashion Week runway for all to see. And when the show was over? We lead consumers back to Gumtree to get their hands on the exclusive collection.
